What is social commerce?
Social commerce is the act of capturing, nurturing and converting customers, all on their favorite app. Plainly, social commerce is commerce that happens on social media.With more and more platforms encouraging this kind of behavior through their algorithm and features, brands are having to ditch the traditional journey of always driving people off apps and onto your site. A headless, omni-channel structure keeps interested parties right where they feel most comfortable. It's frictionless, relevant and most of all instant.Also, it's the future. Whether you jump on the bandwagon now as a pioneer or as a rookie later in the game. Social commerce is predicted to grow 3X as fast as traditional eCommerce, more than doubling from $492 billion worldwide in 2021 to $1.2 trillion in 2025.