From the outside looking in, Beauty is a hyper competitive space that is saturated with brands, influencers, creators and tastemakers. And from the inside looking out, it’s exactly the same! In this digital first world, a strong community is everything despite brand’s famous founders, specialized products, and retail placements.
All those things matter, of course, but without community, an engaged audience, a loyal customer base, a beauty brand doesn’t stand a chance.
But you already know that. That’s why you’re here.
The next era of commerce has made an entrance, and its name is social commerce.
No matter your position within the niche, from creators, D2C, or retail, connecting 1:1 with your social audience, then growing and monetizing that audience, has never been more important.
At Drop, we help you leverage your Instagram following to launch a new social commerce-led channel for revenue and engagement.
Not only is it important to nurture your own audience, but to also attract, qualify and generate new customers from an organic audience. Your Instagram followers have already taken the first step in engaging with the brand. It’s really about showing you the people who really go the extra mile to engage with the brand. That’s a future loyal customer in the making.. Powered by conversational marketing, customer generation is infinitely more personalized, frictionless and effective.
Do product launches in an entirely new way with automation + conversation. All on social, build up hype for coming product drops, uncovering what your current and future customers really want from you, then deliver. We make it easy to segment, group and re-engage with your audience. From those who need just a little nudge along customer journey, to power shoppers who should be rewarded for their loyalty.
Who doesn’t love a beauty giveaway? Big or small, everybody is doing it, but could they be doing it better? So many giveaways are full of friction (oh you know, death by re-directs and forms), don’t capture useful insights, and just end at the sign up. Conversational marketing takes care of these common downfalls of the traditional giveaway.
Influencer & Creator Collaborations
The talented artists and tastemakers part of the beauty industry’s community are integral to a beauty brand’s success whether they decide to collaborate with them or not. For those who partner with their communities creators and influencers, social commerce allows to collect better insights that help strengthen relationships. It also allows for a more personalized experience with their audiences which in turn makes them and the brand more revenue and engagement.
A Drop Story
Take it from french beauty brand Merci Handy, who took their listening skills to the next level with their collaboration with Stranger Things. Utilizing conversational marketing, the brand went 1:1 with their audience and rolled out an exclusive product drop that was heavy with excitement. Read the full story here.