Use Case
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Use Case

To stay a player in the game, D2C brands need to take this digital shift seriously

Being digital first can be a blessing or a curse, depending on how quickly you keep up. But, you're an innovator from the start, you've got this.

It’s been awhile since you’ve ditched the old-world of commerce. As a digital-first brand, you’ve ushered in a new era, one that is all about skipping the middle man. You’ve built a strong, direct relationship with your audience.

But today, more and more, it’s harder to grow and capture your audience, let alone turn them into customers.

Paid ad prices are skyrocketing (with plummeting efficiency), organic reach is decreasing, and on top of that, customers expect instant and frictionless shopping experience. It’s time to make a change.

Drop enables you to step into the new-world of commerce, and it’s all on social. It’s conversational, headless, and mobile-first.

Own your social audience

By moving your social audience into a channel that is 100% owned by you, you’ll be collecting your own insights that will empower your marketing, sales, product, and basically every decision.

Find new leads

Leveraging a direct and instant form of communication, connect and capture a new audience into your own channel that can be easily boosted by paid ads.

Personalize their experience

Through conversational marketing, ask your audience what they want, then easily segment and personalize everything that follows. It’s more engaging, and has a much further reach.

Convert your audience into customers

Empowered with 1:1 connection, nurture and educate your audience on your upcoming collabs, launches and sales. For the home-run, keep the customer journey short with instant checkouts, and limited, personalized discounts, all on social.