As a founder, you know that social media is a powerful tool to reach new customers and grow your brand. But what if there was a way to use it to actually sell your products and services? You've seen it pop up left and right, but what is the name of this change in the ecosystem?
It's called social commerce, and it is the new era of online sales.
What exactly is social commerce? In short, it's using social media platforms to sell products or services. You're already using these strategies, from a post about your product on Instagram and including a link to buy it in your bio, setting up a Facebook shop, or using Pinterest to drive traffic to your website.
But to take it a step further, the most overlooked and underrated star of social commerce is conversational.
Automated messaging between your brand and audience allow for instant and personalized connection. There you can capture your growing audience, nurturing them into customers with relevant succinct messaging and engaging journeys.
Platforms are changing their algorithms to favor this type of connection, and users are becoming more accustomed to making purchases through social media.