Making Instagram Organic your #1 Traffic Source With Automated DMs

How a win-win reward system boosted customer acquisition and personalized connection

With an IG audience of 468K, beauty brand Merci Handy is well-versed in connecting 1:1 with their young audience.

Key Metrics

#1 Traffic Source

Instagram Organic was the #1 source for site traffic for 48hrs

31% CTR

Reached a 31% click-through-rate

8,423 Entries

100% organic lead generation

The Challenge

  • Traditional discounts are becoming routine and don’t convert
  • Young audience expects a more personalized and instant experience
  • Instagram Organic has dropped in primary traffic source
  • No ways to follow up with IG leads at scale
  • Increasing customer LTV is both a priority and hurdle

The Strategy

A social commerce native, the brand is always uncovering new ways to reward their audience’s loyalty. Launching a new kind of reward on World Emoiji Day, the brand offered their audience, via Instagram Stories, a selection of gifts they could choose as a cart add-on. Participants entered by DM-ing the emoji that corresponded with the gift they’d most like to receive, capturing them into their automated DM channel. Launching a kind of socially-native abandoned cart checkout, the brand re-engaged with those while they were still hot, sending a selection of product via DM to those who didn’t convert immediately.

The Solution

  • Hyper-personalized reward experience that is low-risk (in-app) and high-converting
  • Fully organic campaign that would have cost $2,268 with FB ads to generate


Here's what's in it for you:

  • Engagement with an audience you built
  • Lower CPMs/CPLs/CPAs
  • Increased revenue with existing and new customers

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